M88 is the Asian-facing brand of the famous Mansion Group. They are one of the region’s leaders, which has been proven by LaLiga choosing them as an exclusive betting partner.
Asian betting market is extremely competitive, so it’s important for the key players to continuously improve their offer, attracting new clients and retaining existing ones.
Choice of products and suppliers is crucial, of course, as is the aspect of novelty.
Virtual sports is an old and recognized solution for the region, but e-leagues and fast content products are quite new. Betbazar believed that they would turn out to be more engaging and better-performing than virtuals, giving M88 an edge over their competition.
Even though the agreement includes the whole portfolio, it was decided not to go all in, and to test the theory first with e-football and e-basketball, as they were expected to be the most popular disciplines.
They bring to the table 8.000 10-minutes events and over 1200 40-minute ones respectively, taking place 24/7.
To successfully work in Asia some customizations to the product had to be done first, like better Asian markets coverage, an improved stream delivery system etc.
The client is happy with the results, and integration of other products like table tennis and global esports trading is taking place right now.
We were taking some risk with this deal, since we couldn’t be certain about how our clients would react to the new type of content. But I’m glad we did it, as the results are even better than what we initially imagined. We are looking forward to continuing our cooperation with Betbazar.