Betbazar Client Console: The New Standard for Managing Live Data Feed

Vanna Kraljevic, BDM at Betbazar, shares how the Client Console transforms Live Data Feed management for modern iGaming Operators, gains greater control over margins, and adapts quickly to evolving market demands.

What core features does the Client Console offer, and how do it simplify the way Operators interact with the Live Data Feed?

The Betbazar Client Console is designed to give Operators full control and clarity when working with the Live Data Feed. One of its core strengths lies in its streamlined event selection and booking tools, which allow operators to effortlessly browse and schedule tournaments across a wide range of sports.

Beyond that, the platform offers customizable margin templates and segmentation by data provider, enabling a high degree of flexibility. Operators can fine-tune their offering by sport or tournament, adapting it to suit specific markets, player preferences, or strategic goals. This level of precision significantly simplifies day-to-day operations and ensures a more targeted, efficient use of the Data Feed.

Why is the Сlient Сonsole especially useful right now? Which market trends make it so relevant?

The Client Console is particularly relevant in today’s landscape, where Operators are actively seeking more centralized and efficient ways to manage their Data Feed. As the industry evolves, there’s a growing demand for customizable limits, unified access to diverse data sources, and streamlined integration — even among operators with established in-house trading teams.

What the Client Console delivers is not just a tool, but a new standard for operational control. In a time where agility and precision are more important than ever, it offers a strategic advantage by consolidating data operations into one powerful, easy-to-use interface.

Which Operators get the most value from the Client Console — major brands, niche bookmakers or newcomers to the IGaming industry?

The Client Console is built to support Operators of all sizes. Whether you're a global brand or a niche bookmaker, it provides the tools to streamline operations and tailor your offering to your specific markets.

That said, mid-sized operators — particularly those in unregulated or fast-growing markets — tend to gain the most immediate value. These businesses often lack the extensive in-house infrastructure that major brands have, so the Client Console gives them a powerful edge: agility, control, and technical efficiency without the need for a large internal tech stack. It levels the playing field, enabling them to scale quickly and compete effectively.

Could you share an example where this feature delivered tangible value for an Operator?

Absolutely. One of the standout advantages of the Client Console is its dual-layer margin control — something many other solutions lack. While most providers only allow margin configuration at either the sport or tournament level, our Client Console supports both simultaneously.

A great example we have from an Operator who leveraged this flexibility to set consistent, sport-wide margins as a baseline, while fine-tuning margins for specific high-priority tournaments. This allowed them to maintain a stable profitability model across general events, while offering more competitive pricing where it mattered most — in marquee tournaments that drive traffic and engagement. The result was a strategic balance between margin control and market appeal, which translated into both increased competitiveness and stronger bottom-line performance.

How do you see this product evolving over the next few years?

In Betbazar we’re continuously expanding the capabilities of the Client Console, with a strong focus on features that bring real operational value to our partners. We're actively building out new features — many of them powered by AI — that will reshape how Operators approach trading and risk management. Our goal is to go beyond just managing Data Feed and move toward fully optimizing operational workflows.

In the near future, you can expect to see enhanced data visualizations, more diverse content sources, and exclusive event coverage — all tailored to the unique demands of specific markets. Crucially, all of this is being developed in-house, giving us full control to deliver a next-generation Client Console experience that’s smarter, faster, and even more Operator-centric.

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar

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