BETBAZAR: partnerships builders

Betbazar: bespoke approach to partnerships and relationship building

Making his second appearance on the G3 Pulse Podcast, Alex Iaroshenko, CEO of Betbazar, explains why a bespoke approach to partnerships and relationship building sets the B2B iGaming marketplace apart from industry peers. 

Alex, how's things? What's new at Betbazar HQ?

We're good, thanks. In terms of the team, we are quite stable. We’ve had a few people coming and going, but this is just the standard process. I'm very happy with the team we have. We are exploring several new projects and potential partnerships. In recent months we've been exploring the Latin American market. At a recent tradeshow, we discussed the market with a few existing partners as well as identified some new clients to potentially collaborate with. As ever, you have a little lag between agreeing everything and sales being made which is why I'm glad that we have some long-standing partners with whom we are past the early relationship stage and are getting deeper, selling, and sharing product knowledge. We're now in the process of preparing for future exhibitions, with the next being SBC Summit in September. These events always require a significant amount of work and preparation in the months before to have a successful show. 

Tell us more about the relationship dynamic Betbazar strives for with partners.

The main reason why partners choose to work through us and with us is because of the type of relationships we build. We take responsibility and aren't just there in moments when everything is going fine and there's huge profits. Gaming is a very dynamic market. The situation is constantly changing. Some of our partners have lost licences and market share. When things aren't going right, we are there for you. And we adopt our approach to each client, whether it's extending the payment date or making an adjustment to product integration because they have an old legacy platform. We faced these kinds of requests daily and in pretty much all negotiations. I think this is the main difference between Betbazar and other aggregation platforms and marketplaces. We offer a tailor-made marketplace for partners and clients.

What will you be showcasing in Lisbon?

We will be exhibiting some in-house products that we've been developing for some time and are now at the launch stage. We've already launched these with a few clients and are ready to give them a full sales launch. We will also be sharing details on some AI products we're working on that straddle the border between real sports betting and virtual/esports betting with an AI theme. As you know, the betting industry isn't one where you can prove performance only in the lab environment. We need to test it in the market, and we are excited to try this soon.

Are these AI products a result of operator requests?  

In my experience, operators don’t request a product, whether that’s creating one in-house or sourcing one. Our approach is to say, “we have this, would you be willing to try?” Everyone is trying to explore the ways in which AI can bring benefits to business. We know the obvious benefits like text and image creation, yet there remains a human factor when it comes to things like odds creation in sports betting. We're exploring the space where there is still AI and human beings working in unison.

Watch the full video interview: