How Betbazar Has Revolutionised The Digital Marketplace

Being a worldwide B2B iGaming marketplace, Betbazar managed to develop and offer a truly high-level, boutique service to clients. So, we talked to the company’s CEO, Alex Iaroshenko, to learn how this tailored approach has helped Betbazar to foster lasting relationships that offer the maximum benefit to both operators and suppliers alike.

What inspired the founding of Betbazar, and how has the company evolved to set new standards in iGaming sales?

Betbazar was founded out of a desire to bridge the gap between talented product creators and operators looking to enhance their offerings. From a very early stage in our development, we recognised that there was a big chasm in our industry between companies who are trying to reach clients and companies who are trying to buy things, so we saw an opportunity to build a seamless marketplace that could simplify this connection and help both sides to thrive and grow.

Where Betbazar really comes into its own is in situations where a supplier has a really great product but doesn’t have a clear understanding of how they can reach more operators in order capitalise on this fact. We have a really wide network of clients – many of whom I’ve worked with personally over the years – and that allows us to offer a truly global marketplace where creators can showcase their offerings and operators can easily find the right product to meet their needs. In the five years we’ve been operational, we’ve grown the number of clients that we offer these products to by three or four times, with this facilitating a huge number of successful partnerships.

During that time, we’ve also refined our platform to focus on more than just sales. We act as a true partner to both operators and creators and by offering them our strategic insights and market intelligence, we’ve been able to drive growth on both sides and shape the future of the industry.

How does Betbazar determine which iGaming products meet its quality and growth standards?

I would say the two biggest criteria for us are innovation and market approach. We don’t want to simply take on the most established product in a particular sector – be it live casino, sportsbook or anything else – but instead look for up-and-coming suppliers who we feel can add something different to the industry while still maintaining a high level of quality. When we find an innovative supplier that offers cutting-edge technology, new game mechanics or creative designs, we can introduce them to markets where they can become successful, and that in turn allows us to participate in that success. That’s something we’re really good at – this sort of start-up enhancing mentality.

Of course, we also assess how well a product performs in real world situations and keep a close eye on customer feedback in regards to playability, engagement and overall satisfaction. Products that deliver consistently across these metrics are obviously prioritised, as these are the ones that can deliver the most tangible benefits to clients. On top of that, we always consider a product’s potential to scale as well as the compliance and security measures that underpin it, because both of these factors are crucial to an operator’s ability to grow and enter new markets.

Finally, I’d also add that Betbazar really understands the value of personal relationships, so beyond the technology side of things, so we put a lot of emphasis on selecting partners who are approachable, reliable and easy to work with. This helps us a lot when it comes to introducing suppliers to operators and also ensures that both parties can get the most out of the relationship.

What are some key elements that differentiate Betbazar’s marketplace from other B2B platforms in the industry?

Betbazar holds a unique place in the industry in the sense that when you look at our competition, you’re mainly talking about aggregators – and we’re very different from those. An aggregator will typically be focused on the casino side of things and won’t provide a great deal of choice in terms of the products that it offers, so there’s no real personal touch there. Betbazar, however, tailors its approach to the needs of each individual client. Rather than simply offering blanket solutions, we delve into the inner workings of our clients’ offerings and attempt to identify the gaps they have and any shortcomings with their existing products. In this respect, it’s more of a boutique way of doing things as the client always gets the exact product they need to truly enhance their business. 

This also means that our approach is far more sustainable in the long-term, as we offer that end-to-end support clients need to foster lasting relationships. Rather than simply introducing companies to one another and leaving them to figure everything out between themselves, our team works closely with both sides to provide advice on product-marketing fit, regulatory considerations, operational efficiencies and more. In this sense, we’re not just facilitating a transaction between two parties, but rather positioning ourselves as an integral part of their growth strategies so we can create a collaborative relationship that generates long-term value.

The upshot of this personalised end-to-end service is that when we have a client who takes on one of our products, it’s likely they’ll come back and use us again because they know the quality of our marketplace and that our team is capable of delivering outstanding ongoing support. This is how we’ve built our ecosystem and why we’ve established strong relationships in the industry.

Could you share a success story or example of how Betbazar's ecosystem has helped a partner achieve significant growth?

We’ve had a number of situations where a partner has started taking on our content for one specific vertical and then later expanded what they take from us into other areas of their business. Without disclosing names, we worked with one operator who initially came to us looking for help improving their sports offering – I’m talking everything from table tennis to efootball content – but when they saw the quality of the suppliers that we connected them with and how well the team supported them throughout the process, they used Betbazar again for expanding into live casino.

This goes to show that in many cases, it’s not just about the product itself, but rather the quality of the relationship and how we’re able to consistently prove that we can provide the best quality service on top of that. As I said before, the products that we add to our worldwide B2B marketplace are top notch and the suppliers we work with are all genuine innovators in their fields, but this alone is not enough to ensure operators secure the significant growth that they crave. Instead, this comes from our ability to analyse their offerings and connect them with products that we know will be of genuine benefit to their business, as well as the ongoing support that we provide to them not just during the initial partnership stage, but for every step of their journey thereafter.

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar