How Betbazar’s Live Data Feed is Revolutionising Sportsbook Operations

Innovative iGaming tech company Betbazar’s latest product, Live Data Feed, has sparked an information revolution in the sector. In a recent interview, Betbazar’s Business Development Manager (BDM), Vanna Kraljevic, explained how the product has become a pillar of the modern sports betting industry, offering accurate, real-time data and enabling sportsbooks to operate efficiently.

Betbazar’s Live Data Feed, a Core Strategic Asset for Sportsbook Operators: Key Insights

• Kraljevich explains that Betbazar’s Live Data Feed offers a strategic framework for sportsbooks to manage profitability with precision. The tool can be customised to serve unique requirements and does not provide a one-size-fits-all solution.
• The tool delivers real-time updates in less than 200 milliseconds, 99.93% uptime, and a dynamic data range. This allows operators to identify performance patterns, fine-tune strategies, and deliver curated and exciting player experiences.
• Beyond predicting patterns in odds and scores, Live Data Feed enable operators to make smarter, faster and data-based decisions. The tool leverages AI-driven automation to optimise margins, analyse risks, and deliver personalised market suggestions to different player segments.

Live Data Feed Delivers Stable, Actionable and Agile iGaming Insights

Betbazar’s Live Data Feed is much more than a mere technical plugin, Kraljevic explained. When customised for margin control, segmentation and risk analysis, it can create the strategic framework for a sportsbook’s success. Operators can filter content by region, balance margins in real-time and offer personalised sports betting market suggestions based on players’ interests.

Kraljevic noted:

It (Live Data Feed) is the strategic core of a Sportsbook’s success. When built with margin control, segmentation and risk checks, it becomes a tool for managing profitability with precision. Think of it as the steering wheel, not just the engine. Operators who use their feed strategically can customise content by region, tailor offers to different player segments, and balance margins in real time.

The platform gives clients complete control over the features, access to all the markets, and customisable margin settings. Clients can switch between providers, customise content, and stream data in real-time. It also offers live warnings, real-time alerts, and an interactive dashboard for accessibility.

This flexibility empowers operators to leverage data quickly and efficiently to make smarter decisions, providing them with a competitive edge in the market. Instead of offering a one-size-fits-all solution for every sportsbook, the Live Data Feed delivers dynamic insights that improve performance and profits.

She said:

While many still rely on ‘one-size-fits-all’ solutions, the smartest sportsbooks use their feed as a dynamic advantage that fuels both performance and profit.

Quick, Reliable and Dynamic Insights Make Betbazar’s Live Data Feed Indispensable

The tool curates real-time insights in under 200 milliseconds and delivers 99.93% uptime, allowing operators to make data-based decisions instantly. This low latency also helps players access updated odds and the latest market reports, ensuring a superior gaming experience. Operators can enjoy higher turnover, improved player loyalty, and lower operational risks.

Kraljevic continued:

Betbazar’s Live Data Feed delivers updates in under 200 milliseconds — faster than the blink of an eye — so Operators never have to worry about stale lines or delayed reactions. But speed means little without stability. With 99.93% uptime, Betbazar ensures Sportsbooks run on a foundation of rock-solid reliability.

Betbazar’s Live Data Feed covers over 35 sports betting markets and 130,000+ events every month. Operators can analyse both global and regional competitions and deliver personalised content based on player preferences, using a single tool. As a result, players can choose from a wide variety of betting markets, improving engagement.

The BDM explained:

A bettor in Brazil doesn’t follow the same events as one in Europe or Asia. That’s why scale and depth are at the heart of Betbazar’s Live Data Feed. We cover more than 35 sports and esports, delivering over 130,000 events every month, both pre-match and live. Our rich market catalogue ensures bettors always find the variety and excitement they’re looking for, keeping engagement strong 24/7 and helping Sportsbooks grow across every corner of the world.

The next phase in Live Data Feed’s life cycle will see it evolve into an intelligent ecosystem, powered by AI-driven automation. Betbazar plans to include fast, short-format events that engage players with consistent, fresh content. Other upgrades include richer visualisations, deeper integrations, and one-click control through the Client Console.

Betbazar Attends SiGMA Central Europe 2025; CCO Highlights Key Takeaways

SiGMA Central Europe 2025 took place at the Fiera Roma arena in Rome between November 3 and 6. The grand networking exhibition for the iGaming, fintech, crypto and ecommerce industries hosted over 30,000 delegates, 1,200 sponsors and 500 speakers this year. For Betbazar, it was a resounding success. The team took the opportunity to reconnect with existing partners, meet its peers, and establish new connections.

CCO Max Sevostianov emphasised that strong connections were reignited and forged this year. He also confirmed meeting potential clients and discussing future collaborations.

Sevostianov stated:

Throughout the exhibition, we had the chance to meet many of our existing partners, reconnect, and discuss new opportunities for growth. We also met a number of potential clients who showed genuine interest in what we do. On top of that, we established several strong new connections — the kind of networking that truly drives the industry forward. Overall, Sigma Central Europe was an incredibly dynamic, valuable and inspiring experience for our team.

Sevostianov also disclosed plans to attend ICE Barcelona 2026, scheduled to take place between January 19 and 21.

He said:

We’re already looking forward to ICE Barcelona, where we expect even more energy, new ideas, and meaningful business conversations.

In a candid interview with Faruk Aydin, CRO of the popular iGaming media brand Revpanda Group, Kraljevic discussed future plans and product launches. She highlighted Betbazar’s transition from a marketplace into a product-first company focusing on building intelligent tools and products for iGaming operators.

Kraljevic emphasised Betbazar’s core product this year; Live Data Feed. She confirmed that Betbazar will attend several conferences next year, including ICE Barcelona, and explained that the team is keen to meet new people and showcase innovative products.

About Betbazar

Betbazar is a product-first iGaming technology company that empowers operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Sportsbook Platform and Esports Content, they deliver the performance, reliability and growth operators need to stay ahead. The company is a long-term technology partner, helping operators integrate faster, operate smarter and scale stronger.

Website: https://betbazar.com

LinkedIn: https://www.linkedin.com/company/betbazar

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