Live Data Feed, AI Cricket, Betbazar, Sportsbook Solutions

ICE Barcelona 2026: Insights, Energy and New Opportunities

Betbazar

The Betbazar team has successfully attended ICE Barcelona, one of the most important global events in the iGaming and sports betting industry. The event became a key milestone for strengthening partnerships, aligning with market trends, and gaining valuable insights that directly influence the development of our core products — Live Data Feed and AI Cricket.

Throughout ICE Barcelona, our team held numerous meetings with iGaming Operators, platform providers, and technology partners, discussing the real challenges modern Operators face today: operational efficiency, live betting performance, margin optimization, and the growing role of AI-driven solutions in iGaming infrastructure.

Live Data Feed: Strengthening the Core of Operators’ Infrastructure

A major focus during the event was Live Data Feed, Betbazar’s low-latency data solution designed for mature sports betting Operators. Conversations at ICE Barcelona confirmed a clear market demand for flexible, high-performance live data infrastructure that allows Operators to customize markets, margins, and cashout logic without relying on rigid, one-size-fits-all solutions.

The insights gathered reinforced our product strategy: speed, data accuracy, and operational control remain critical for Operators looking to improve margins and scale live betting operations sustainably.

AI Cricket and AI Virtual Games: Strong Market Interest

AI Cricket, the first fully launched product in Betbazar’s AI Virtual Games portfolio, attracted significant interest from Operators, especially those focused on cricket-driven markets. Industry feedback highlighted AI Cricket’s ability to combine the engagement and frequency of RNG-based virtual games with data-driven logic based on real match scenarios and historical statistics.

As an always-on product, AI Cricket enables Operators to maintain player engagement around the clock while delivering predictable, stable revenue — independent of real-world match schedules.

Inspired to Build What’s Next

ICE Barcelona was more than just an industry gathering for Betbazar — it was a powerful source of inspiration and validation for our product-first strategy. We return with a deeper understanding of market needs, confirmed interest in Live Data Feed and AI Cricket, and fresh ideas that are already shaping the next stages of our product roadmap.

Betbazar continues to evolve as a product-first iGaming technology company, building solutions that become a core part of Operators’ daily operations — helping them integrate faster, operate smarter, and scale stronger in a highly competitive global market.

About Betbazar

Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar