Do you really know what your players want? Betbazar’s insights say – maybe not

BDM Vanna Kraljevic from Betbazar shares actionable insights into the changing dynamics of player behavior, highlighting the growing demand for personalization, instant engagement, and hyper-local content. She also reveals how Betbazar’s adaptable data solutions are enabling operators to meet these needs in real time

Q: From your perspective and extensive data analysis, what do players value most on sportsbook platforms right now, and how effectively are operators meeting these expectations?

A: Based on the extensive data we work with — it's clear that personalization has become one of the most critical drivers of player engagement in the sportsbook space today. Players don’t want just more content; they want the right content. Fast-paced action remains essential — formats like quick-settlement events, short-form matches, and AI-driven sports are all highly appealing because they match the modern demand for immediacy and fluid gameplay.

But speed alone isn’t enough anymore. What truly resonates with players is relevance. They’re looking for experiences that feel custom-built to their preferences — whether that’s access to local leagues, their favorite sports, or market selections that align with their iGaming behavior. The closer the content feels to their personal interests, the stronger the engagement.

We’re seeing some operators respond to this exceptionally well. The ones who are agile, data-driven, and committed to refining their offering based on real-time user behavior are reaping the benefits in terms of loyalty and lifetime value. But there’s still a noticeable gap across the industry. Many platforms continue to rely on generic or rigid content structures, missing the opportunity to localize or personalize the player journey in a meaningful way.

In a space as competitive as iGaming, personalization isn’t just a trend — it’s a core expectation. And operators that embrace it with the help of flexible, data-led solutions are the ones truly delivering what players want today.

Read the full article: https://casinorix.com/news/interview-vanna-kraljevic/