Do you really know what your players want? Betbazar’s insights say – maybe not
CasinoRIX
BDM Vanna Kraljevic from Betbazar shares actionable insights into the changing dynamics of player behavior, highlighting the growing demand for personalization, instant engagement, and hyper-local content. She also reveals how Betbazar’s adaptable data solutions are enabling operators to meet these needs in real time
Q: From your perspective and extensive data analysis, what do players value most on sportsbook platforms right now, and how effectively are operators meeting these expectations?
A: Based on the extensive data we work with — it's clear that personalization has become one of the most critical drivers of player engagement in the sportsbook space today. Players don’t want just more content; they want the right content. Fast-paced action remains essential — formats like quick-settlement events, short-form matches, and AI-driven sports are all highly appealing because they match the modern demand for immediacy and fluid gameplay.
But speed alone isn’t enough anymore. What truly resonates with players is relevance. They’re looking for experiences that feel custom-built to their preferences — whether that’s access to local leagues, their favorite sports, or market selections that align with their iGaming behavior. The closer the content feels to their personal interests, the stronger the engagement.
We’re seeing some operators respond to this exceptionally well. The ones who are agile, data-driven, and committed to refining their offering based on real-time user behavior are reaping the benefits in terms of loyalty and lifetime value. But there’s still a noticeable gap across the industry. Many platforms continue to rely on generic or rigid content structures, missing the opportunity to localize or personalize the player journey in a meaningful way.
In a space as competitive as iGaming, personalization isn’t just a trend — it’s a core expectation. And operators that embrace it with the help of flexible, data-led solutions are the ones truly delivering what players want today.
Read the full article: https://casinorix.com/news/interview-vanna-kraljevic/
Betbazar is a global entertainment ecosystem that connects providers with their respective operators and platforms. We scout and validate products for bookmakers, and work as an external sales office for suppliers. Our mission is to help each sportsbook to find its perfect product.
About the Role
We are looking for a charismatic Business Development Manager with deep experience in the sports or esports industry and strong communication skills. The ideal candidate is proactive and thrives in a fast-paced, data-driven environment.
This is a unique opportunity to join a stable and forward-thinking company where you’ll have access to powerful tools, top industry contacts, and a clear path for growth.
Key Responsibilities
- Identify, approach, and close business deals.
- Leverage your network and CRM systems to drive sales and build long-term client relationships.
- Communicate with decision-makers at top-tier companies.
- Lead negotiations.
- Collaborate closely with internal teams and contribute to strategic growth.
- Maintain accountability for pipeline management and performance tracking.
- Stay up-to-date with industry trends and use data to inform your strategy.
Must-Have Qualifications
- 3+ years of proven success in sports or esports business development or sales.
- Fluent in English (Spanish and/or Portuguese are strong advantages).
- Experience using CRM systems and working with large data sets.
- Strong negotiation and networking skills.
- Contacts within top companies in the industry.
- Excellent communication, time management, and problem-solving skills.
- Analytical mindset with the ability to make data-driven decisions.
- Resilience under pressure and a strong team spirit.
Preferred Qualifications
- Based in Europe
- Experience in a single company for more than 1.5 years
- Motivated by success
- Confident personality with a proactive attitude
What We Offer
- Stable income with the potential for high earnings through bonuses and performance-based rewards.
- Access to powerful CRM platforms, professional tools, and industry databases.
- Subscriptions, resources, and the opportunity to attend global conferences and training.
- Company-sponsored participation in top industry conferences — travel, tickets, and arrangements are handled by us.
- Work with a data-driven company that values innovation and growth.
- Supportive, high-performing team culture with a strong focus on professional development.
Work Conditions
- Full-time
- Remote or hybrid format available
- Contract-based engagement
- Performance-based bonuses
Ready to Join a Winning Team?
If you’re looking for a career-defining opportunity in a thriving sector, with all the tools, contacts, and support you need to succeed — apply now and let’s talk.
- Minimal 1 year experience as B2B Sales Manager, Business Development Manager or similar
- Proven experience in leads generation, negotiations and new customer onboarding
- Good understanding of gaming products, such as sportsbook, slots and live casino
- Fluent written and oral English
Will be a plus:
- Personal networking background
- Other gaming verticals experience
- Understanding of KYC instruments and marketing tools (including affiliates)
- Additional languages (DE, ES, CN, GR, PL)
We offer:
- Competitive salary and bonus system
- Self-development possibilities (public speaking, business writing, English speaking club)
- Cosy and productive environment in downtown Kyiv
- Flexible office hours
- Business trips for gaming-related exhibitions and conferences
