What iGaming Teams Really Gain from Summits — Betbazar Shares Their View

In an industry increasingly driven by automation and remote solutions, one might wonder — do in-person summits still matter? For Betbazar, the answer is a resounding yes.

We sat down with Mariia Shevchenko, Head of Marketing at Betbazar, to explore how attending global iGaming events has become a core part of their strategic playbook - not just for exposure, but for connection, insight and growth.

Q: What motivates Betbazar to consistently attend global iGaming events?

A: Summits and Conferences are key touchpoints for us. Betbazar — is a connector of technology, content and people. Whether we’re showcasing new AI Cricket innovations, Esports Content, or Sportsbook Data Feed, summits and conferences give us a platform to demonstrate our value face-to-face.

These events let us tune into what the market wants in real time. It's not about being seen for the sake of it — it’s about being present in the right conversations.

Q: Are these trips driven more by partnerships, visibility, or trendspotting?

A: All three, really. But if I had to pick, trendspotting stands out. Being at these events means we hear early signals about market shifts — what’s gaining traction, what’s no longer resonating. That helps us guide our positioning and tailor what we promote in Betbazar's portfolio of products. 

And of course, the opportunity to build meaningful partnerships on-site is a major advantage.

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