Betbazar Recap 2022, company plans for 2023

Commercial success

Last year was a momentous one for the business as we continued to set the highest sales standard by sourcing specialist iGaming products which contribute to our clients’ success. Our ambitious targets were still achieved against a backdrop of heartbreak for our beloved Ukraine following February’s invasion.

Our ever-evolving digital iGaming marketplace connects creators with buyers to accelerate growth powered by best-in-class products. In the majority of cases our clients’ revenues doubled and our marketplace was a hive of activity for integrating new products while simultaneously cross-selling to meet our partners’ changing needs.‍

Diversification

Our partners increased from five to eight as we strengthened our portfolio, with particular emphasis on casino products that included bringing Platipus, AGT and Mancala Gaming on board. Diversifying our offering ensures we cover all areas of gaming and enhances our reputation by providing an enriched product portfolio. Esports was where it began, but we moved to add slots, Provably Fair Games and Live Casino.

2021 focused on sportsbooks and esports as we worked through Covid ramifications, but 2022 gave us the opportunity to extend our offering with more casino-centric games. During this period we also brought on board tier one platform providers.

Speed-to-market is imperative in such a competitive iGaming field. Our unrivalled understanding of how to quicken the launch process by providing expertise on integrations was a major contributor to our results. Knowing what our clients require supports the decision making process. Ambitions for 2023 will be to build on this momentum and be recognised throughout the industry as a full solutions provider.‍

Partnerships

Agreements in 2022 with Mancala Gaming, Kambi (Abios), Betsson and Retabet underline our growth. Our tier one partner list nearly doubled last year as more joined our leading b2b ecosystem and each benefited from a rise in revenues thanks to our knowledge of what products fitted within their growth strategies.

Betbazar’s value to our partners is underlined by our upselling ability where we spot where additional products could contribute to expansion strategies. During 2022 we had 20 upsells to current clients on the marketplace.‍

Markets

Europe was a core market in 2022 where we have always done well. It remains a strength for us and we’ll keep doing deals in this region. Despite our stellar reputation here, we have interests further afield in Latin America and Asia.

LatAm represents a massive market for us as regulation continues at great pace. Esports will play a big part in realising the potential here and we have the expertise to support clients addressing this market. LatAm is a highly localised market where preferences change from each country, so it’s vital to understand these nuances before expanding into new territories. Our marketplace allows partners to hand-pick the right products, for the right markets to hit the ground running. Regulation differs too between countries and our local knowledge through working with Altenar and Betsson contributed to our success in LatAm during 2022.

Asia represents another massive opportunity. Esports and online casinos are leading the way in verticals as we continue to research more about player demands.‍

Product launches

We launched Bet.Games and Global eSports in 2022 to great fanfare and both are paying dividends. Global eSports manage teams covering CS:GO, DOTA 2, Fortnite, Overwatch, PUBG and we expect big things from our progressive relationship.‍

Key hires

Internally, we grew our staff headcount by 45% over the past 12 months to ensure we have the right resources to deliver on our strategies and provide exceptional support for our partners. There was a particular focus on enhancing our IT department with several influential hires. Our plan is bringing our tech capability in-house to give us maximum control and allow us to be even more responsive to client demands.

2023 promises a lot for the company and to ensure we keep the momentum, we also brought on board a number of sales experts. Most recently, we welcomed industry veteran Stefanos Patsourakos as our new Business Development Manager. His addition consolidates the company’s long-term business goals and strengthens Betbazar’s brand profile in its core markets.‍

Events

Betbazar played an active role on the iGaming industry’s event circuit and that included managing stands at ICE London, SBC Barcelona and Betting On Sports Europe. Our COO Max Sevostianov starred on a panel at SiGMA Europe where he shared expertise about execution and the importance of authenticity within eSports.

2023 will see Betbazar travel widely to enhance its presence in our core regulated markets that will see additional appearances at Manila G2E, iGamingNext New York and iGB Amsterdam.