How to Monetize IPL Beyond Match Hours - With Betbazar AI Cricket
IGaming Express
In this interview, Satyendra Atre, Business Development Manager at Betbazar, shares insights into how the company’s AI Cricket empowers Operators to extend IPL-driven traffic beyond match hours, improve margin control and transform seasonal demand into sustained, year-round revenue growth. He explains why a smarter cricket content strategy is essential for maximizing engagement, stabilizing GGR and capturing the full commercial potential of IPL season.
With IPL around the corner, why is this the perfect moment for Operators to rethink their cricket content strategy?
With the Indian Premier League just around the corner, this is precisely the moment when Operators should reassess their cricket content strategy. IPL consistently delivers peak traffic, acquisition, and betting activity - but it also exposes challenges such as limited match windows, intense platform competition, and tighter margins during major fixtures.
While IPL drives massive engagement, the real strategic question is how to extend and monetize that momentum. By integrating AI Cricket alongside live IPL markets, Operators can keep cricket fans active beyond match hours, increase betting frequency and sustain engagement throughout the day.
What makes this even more compelling is that AI Cricket is a unique product in today’s iGaming market. Its strong mathematical model ensures consistent performance and controlled margins, while brand customization options allow Operators to tailor the experience to their audience - strengthening player attention, retention, and overall revenue impact.
As someone closely connected to the Indian market, how do you see Betbazar AI Cricket complementing the massive demand generated during IPL?
Being closely connected to the Indian market, I see Betbazar AI Cricket as a powerful complement to the massive demand generated during IPL. While the tournament drives exceptional traffic and engagement, AI Cricket helps Operators structure and extend that demand more strategically.
It provides 24/7 cricket inventory - not just during the two-month IPL window, but year-round. It also offers a stronger margin structure compared to highly competitive IPL markets, allowing Operators to improve overall GGR while maintaining cricket engagement.
The short match format and fast settlement align perfectly with Indian user behavior, increasing betting frequency and turnover. At the same time, AI Cricket captures off-peak traffic when no live IPL matches are running, all within a fully controlled and stable environment. In essence, IPL creates the demand - AI Cricket helps Operators monetize it more consistently and efficiently.
How can Operators use AI Cricket to maintain engagement between IPL matches and maximize player retention?
Operators can strategically use AI Cricket as a continuous cricket layer that fills the downtime between IPL fixtures. During the tournament, player activity is highly match-driven - engagement peaks during live games and often drops sharply once a match ends. AI Cricket helps prevent that decline by offering 24/7 cricket action with short match cycles and instant settlements, keeping cricket-focused users active on the platform instead of migrating elsewhere.
The fast format naturally increases betting frequency per session. Shorter matches encourage repeat wagering, which boosts turnover and strengthens overall player lifetime value.
From a commercial perspective, AI Cricket also brings more controlled margins compared to the aggressively priced IPL markets. While live IPL games drive acquisition and traffic spikes, AI Cricket stabilizes GGR and extends the monetization window beyond individual fixtures. In essence, IPL creates the surge — AI Cricket sustains the engagement and transforms seasonal peaks into consistent performance.
In a market where cricket is almost a religion, what makes AI Cricket resonate so strongly with Indian audiences?
In India, cricket is more than a sport - it’s part of everyday culture and entertainment. That’s why AI Cricket resonates so strongly with Indian audiences: it delivers continuous cricket action that aligns perfectly with existing user behavior.
Indian bettors prefer short-format excitement, session-style wagering and fast outcomes. AI Cricket reflects this with quick match cycles, instant settlements and 24/7 availability. There’s no waiting for real fixtures and no off-season gap - users can engage with cricket anytime, which fits naturally into India’s mobile-first habits.
At the same time, it provides a stable and controlled environment, offering uninterrupted engagement for players and predictable performance for Operators. That combination makes AI Cricket especially relevant in the Indian market.
Following the success of AI Cricket, how do you envision the development of new AI-driven virtual sports within Betbazar’s roadmap?
Following the success of AI Cricket, our roadmap is clearly focused on expanding AI-driven virtual sports tailored to high-demand regional markets. The objective is to apply the same proven model - high-frequency events, controlled margin structures and 24/7 availability - to other sports verticals where demand and engagement potential are strong.
AI Cricket has demonstrated that intelligent simulation combined with commercial control can deliver both strong player engagement and stable Operator performance. Building on that, we aim to create a diversified portfolio of AI-powered sports that help Operators increase turnover, stabilize GGR and reduce dependency on real-world sports calendars.
Ultimately, this is about scaling a sustainable model - offering continuous AI sports inventory that supports long-term growth while maintaining the level of realism and engagement players expect.
About Betbazar
Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
Betbazar is a global entertainment ecosystem that connects providers with their respective operators and platforms. We scout and validate products for bookmakers, and work as an external sales office for suppliers. Our mission is to help each sportsbook to find its perfect product.
About the Role
We are looking for a charismatic Business Development Manager with deep experience in the sports or esports industry and strong communication skills. The ideal candidate is proactive and thrives in a fast-paced, data-driven environment.
This is a unique opportunity to join a stable and forward-thinking company where you’ll have access to powerful tools, top industry contacts, and a clear path for growth.
Key Responsibilities
- Identify, approach, and close business deals.
- Leverage your network and CRM systems to drive sales and build long-term client relationships.
- Communicate with decision-makers at top-tier companies.
- Lead negotiations.
- Collaborate closely with internal teams and contribute to strategic growth.
- Maintain accountability for pipeline management and performance tracking.
- Stay up-to-date with industry trends and use data to inform your strategy.
Must-Have Qualifications
- 3+ years of proven success in sports or esports business development or sales.
- Fluent in English (Spanish and/or Portuguese are strong advantages).
- Experience using CRM systems and working with large data sets.
- Strong negotiation and networking skills.
- Contacts within top companies in the industry.
- Excellent communication, time management, and problem-solving skills.
- Analytical mindset with the ability to make data-driven decisions.
- Resilience under pressure and a strong team spirit.
Preferred Qualifications
- Based in Europe
- Experience in a single company for more than 1.5 years
- Motivated by success
- Confident personality with a proactive attitude
What We Offer
- Stable income with the potential for high earnings through bonuses and performance-based rewards.
- Access to powerful CRM platforms, professional tools, and industry databases.
- Subscriptions, resources, and the opportunity to attend global conferences and training.
- Company-sponsored participation in top industry conferences — travel, tickets, and arrangements are handled by us.
- Work with a data-driven company that values innovation and growth.
- Supportive, high-performing team culture with a strong focus on professional development.
Work Conditions
- Full-time
- Remote or hybrid format available
- Contract-based engagement
- Performance-based bonuses
Ready to Join a Winning Team?
If you’re looking for a career-defining opportunity in a thriving sector, with all the tools, contacts, and support you need to succeed — apply now and let’s talk.
- Minimal 1 year experience as B2B Sales Manager, Business Development Manager or similar
- Proven experience in leads generation, negotiations and new customer onboarding
- Good understanding of gaming products, such as sportsbook, slots and live casino
- Fluent written and oral English
Will be a plus:
- Personal networking background
- Other gaming verticals experience
- Understanding of KYC instruments and marketing tools (including affiliates)
- Additional languages (DE, ES, CN, GR, PL)
We offer:
- Competitive salary and bonus system
- Self-development possibilities (public speaking, business writing, English speaking club)
- Cosy and productive environment in downtown Kyiv
- Flexible office hours
- Business trips for gaming-related exhibitions and conferences
