Betbazar’s AI Revolution: Where Algorithms Play and Humans Watch
Hipther
Max Sevostianov, CCO at Betbazar, reveals how AI Cricket blurs the line between sport, tech and entertainment — creating a 24/7 AI sports universe — where every match feels alive and every second counts.
How did the idea of creating AI-driven Cricket come about?
It started from our roots in Live Data Feed and Live Content. We constantly saw the same demand from operators worldwide — they needed fast, round-the-clock sports content that actually feels alive. Traditional virtuals didn’t cut it anymore; they were too static, too predictable.
Cricket, with its global fanbase and built-in drama, became the perfect playground for something new. We wanted to merge sports logic, AI, and entertainment to create a product that doesn’t just simulate a match — it lives one. That’s how AI Cricket was born: a fast, emotional, and unpredictable experience built for the next generation who expect energy, not repetition.
What market gap does this product fill - and which Operators or regions is it most relevant for?
The biggest gap we saw was the “dead zone” between traditional virtuals and real sports. Virtual games looked repetitive and lifeless, while real matches were limited by schedules and logistics. Bettors were stuck between predictability and waiting.
AI Cricket closes that gap completely. It runs 24/7, behaves like a real sport with live odds movement, and keeps the unpredictability that makes real competition exciting. It’s already resonating strongly in cricket-driven regions — India, Bangladesh, Australia, and across Africa — where players crave constant, authentic action that never sleeps.
AI Cricket offers a short dynamic format (3–6 minutes). How does it align with the behavior trends of the Next Generation of bettors?
Today’s bettors live in a scroll culture. They want action, not waiting. The next generation grew up on TikTok clips, Reels, and esports rounds that last minutes, not hours. That shift completely changed attention patterns — and we built AI Cricket for that world.
Each match lasts just 3 to 6 minutes — quick, intense and rewarding. It’s snackable entertainment with real IGaming logic behind it. Players can jump in, experience the thrill, and move on — or stay for hours of back-to-back action that never loses momentum.
How exactly does the AI model work to make every match unpredictable and “alive”?
Behind every match is a living algorithm. Our AI engine processes thousands of variables — team stats, player behavior, pitch and weather conditions, even dynamic momentum shifts. It learns from real cricket patterns but never repeats itself.
That’s what makes it unpredictable — no scripted loops, no recycled outcomes. Every delivery, every wicket, carries its own story. You can literally feel the rhythm of the game changing, just like in live sports. That’s where the emotion comes from — not from animation, but from intelligence.
How customisable is the product for each Operator’s brand?
We built AI Cricket to be more than a plug-and-play product — it’s a canvas for each Operator’s brand. Our customisation layer lets partners design branded tournaments with their own visuals, logos, and atmosphere.
That means every sportsbook can offer something that feels exclusive — not “another virtual,” but their cricket universe. It’s a powerful way to build loyalty and keep players coming back, because the experience looks, sounds and plays like it truly belongs to that Operator.
Does Betbazar plan to expand the AI-driven approach to other sports as well?
Absolutely — Cricket was just the opening chapter. The core AI engine we’ve built is flexible enough to adapt to any sport with a short, dynamic format. We’re already experimenting with new disciplines that share the same DNA: fast action, unpredictability, and constant engagement. Our goal is to create a full AI-driven sports universe.
How do you see AI-powered Content evolving in the iGaming industry over the next 2-3 years?
AI-powered content transforms iGaming by making it faster to test ideas, launch products, and measure results. It turns IGaming into a form of entertainment — offering new, immersive experiences rather than just odds and outcomes. It’s a powerful way for Operators to experiment with different hypotheses, understand player behaviour, and adapt their sportsbook in real time. The line between sports, gaming, and entertainment is fading — and we want Betbazar to lead that evolution.
About Betbazar
Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
Betbazar is a global entertainment ecosystem that connects providers with their respective operators and platforms. We scout and validate products for bookmakers, and work as an external sales office for suppliers. Our mission is to help each sportsbook to find its perfect product.
About the Role
We are looking for a charismatic Business Development Manager with deep experience in the sports or esports industry and strong communication skills. The ideal candidate is proactive and thrives in a fast-paced, data-driven environment.
This is a unique opportunity to join a stable and forward-thinking company where you’ll have access to powerful tools, top industry contacts, and a clear path for growth.
Key Responsibilities
- Identify, approach, and close business deals.
- Leverage your network and CRM systems to drive sales and build long-term client relationships.
- Communicate with decision-makers at top-tier companies.
- Lead negotiations.
- Collaborate closely with internal teams and contribute to strategic growth.
- Maintain accountability for pipeline management and performance tracking.
- Stay up-to-date with industry trends and use data to inform your strategy.
Must-Have Qualifications
- 3+ years of proven success in sports or esports business development or sales.
- Fluent in English (Spanish and/or Portuguese are strong advantages).
- Experience using CRM systems and working with large data sets.
- Strong negotiation and networking skills.
- Contacts within top companies in the industry.
- Excellent communication, time management, and problem-solving skills.
- Analytical mindset with the ability to make data-driven decisions.
- Resilience under pressure and a strong team spirit.
Preferred Qualifications
- Based in Europe
- Experience in a single company for more than 1.5 years
- Motivated by success
- Confident personality with a proactive attitude
What We Offer
- Stable income with the potential for high earnings through bonuses and performance-based rewards.
- Access to powerful CRM platforms, professional tools, and industry databases.
- Subscriptions, resources, and the opportunity to attend global conferences and training.
- Company-sponsored participation in top industry conferences — travel, tickets, and arrangements are handled by us.
- Work with a data-driven company that values innovation and growth.
- Supportive, high-performing team culture with a strong focus on professional development.
Work Conditions
- Full-time
- Remote or hybrid format available
- Contract-based engagement
- Performance-based bonuses
Ready to Join a Winning Team?
If you’re looking for a career-defining opportunity in a thriving sector, with all the tools, contacts, and support you need to succeed — apply now and let’s talk.
- Minimal 1 year experience as B2B Sales Manager, Business Development Manager or similar
- Proven experience in leads generation, negotiations and new customer onboarding
- Good understanding of gaming products, such as sportsbook, slots and live casino
- Fluent written and oral English
Will be a plus:
- Personal networking background
- Other gaming verticals experience
- Understanding of KYC instruments and marketing tools (including affiliates)
- Additional languages (DE, ES, CN, GR, PL)
We offer:
- Competitive salary and bonus system
- Self-development possibilities (public speaking, business writing, English speaking club)
- Cosy and productive environment in downtown Kyiv
- Flexible office hours
- Business trips for gaming-related exhibitions and conferences
