Ahead of next week’s highly-anticipated Prague Gaming and Tech Summit, Central and Eastern Europe (CEE’s) largest betting and gaming industry conference we sat donm with Betbazar’s COO Max Sevostianov for a quick chat.
As part of its growth strategy, Betbazar is also actively seeking new partnerships and collaborations that can help the company enhance its offerings and expand its reach.
By showcasing our products and services available within our B2B worldwide iGaming marketplace, Betbazar aims to capture the attention of potential partners and clients. Events like this provide an environment to demonstrate the company’s commitment to connecting creators with buyers to accelerate growth powered by best-in-class products. – Betbazar COO Max Sevostianov
Betbazar identified the Central and Eastern European (CEE) region as a crucial area for growth and expansion in 2023 and beyond. The company recognizes the potential that the CEE markets offer, but also acknowledges that success in these markets will hinge on a variety of factors. Among these factors are regulatory compliance, effective marketing and localisation strategies, and the capacity to deliver competitive products and services that cater to the unique needs and preferences of players in the region.
Localised strategies play a vital role to help resonate with the diverse audiences in the CEE region. This includes tailoring marketing campaigns to the specific cultural nuances, languages, and preferences of players in each market. This approach means we’re able to effectively communicate Betbazar’s value proposition and establish a strong brand presence that appeals to regional audiences.
Esports has emerged as a rapidly growing segment within the iGaming industry, and as a leading player in the space, Betbazar recognises its potential for attracting and retaining players. In particular, esports appeals to younger demographics, who are highly engaged with competitive gaming and represent a significant market opportunity for iGaming operators.
One of the most compelling aspects of esports is its global appeal. With millions of fans and players worldwide, operators that offer esports betting can tap into a vast and rapidly expanding market. This growth is fueled by the increasing popularity of competitive gaming across various genres and platforms.
The sheer volume of game formats and tournaments provides numerous betting options, catering to different interests and skill levels. Moreover, esports fosters opportunities for interaction and dialogue among fans, creating a sense of community and loyalty that can drive long-term engagement.
Generation Y, often recognised for their tech-savviness and preference for experiences over material possessions, has shown a strong inclination towards social and multiplayer gaming. This group also displays a particular interest in skill-based games, seeking challenges and the opportunity to showcase their abilities.
Mancala Gaming has strategically positioned itself to appeal to Generation Y by offering a diverse portfolio of games that cater to these preferences. The company’s range of games features various themes and mechanics, including skill-based options that engage players seeking a challenge.
Beyond the gameplay itself, Mancala Gaming ensures that its portfolio is visually appealing and highly engaging. Recognising that Generation Y players are accustomed to frictionless and immersive gaming experiences, Mancala Gaming strives to provide graphics and designs that capture and maintain the attention of this audience.
Betbazar – a part of JKR invest holding – aims to empower its sales team with a Junior Sales manager/Presale consultant. We offer the entry-level full-time position with an optional remote schedule for a manager who wants to start a career in the iGaming industry and B2B sales.
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