BETBAZAR VIDEO INTERVIEW AT SBC LISBON
SBC News
Betbazar about the consumers of tomorrow
Consumer trends are changing and companies now have just seconds to grab a customer’s attention before they move on. As a result, products have to change to meet the “deficit in attention” that players have, according to Betbazar’s CEO, Alex Iaroshenko.
Speaking to Jessie Sale, Senior Journalist for SBC News, he explained that it is important to produce games with a “very low learning curve” to meet the changing trends of consumer behaviour in which people are “very fast in how they communicate and consume information.”
During the interview, filmed at SBC Summit Lisbon, Iaroshenko also addressed the growing use of AI in the gaming industry.
He said: “AI of course is a big thing, everyone is now talking about AI and trying to use it. But, let us remember, it’s just an instrument that we can use and some use it for good while some use it just to use it.
“We try to build products around it which I think will be quite promising and for operators, I think it will be a good opportunity to get more data and understand how things work. Generally, it is a useful tool but I don’t think it is a game changer.”
Max Sevostianov, COO of Betbazar, was also present for the interview and he was more confident in the potential of AI, especially in the esports sector, as he explained that he believes that AI can “dramatically improve” the sector.
Additionally, Sevostianov offered his advice to operators who are planning to add esports to their roster of products
He said: “When you choose a provider of esports, you have to be sure that they have experience in trading esports and that they’re using reliable and official data to provide you with odds.
“In addition to the official data, you have to have experience in this and mathematical models, good risk management and understanding of the games, players and also have statistical data that you can use to provide a quality product.”
Earlier this year, Betbazar enhanced its sports betting portfolio through the integration of SIS’ horse racing and greyhound racing products into its platform.
On the partnership, Sevostianov explained that it provides “additional value for customers” and also gives smaller operators the chance to get data feeds with “reliable horse racing data”.
To hear more about Betbazar’s use of AI, esports offering and SIS partnership, watch the full video:
A Betbazar — parte da holding JKR Invest — visa capacitar sua equipe de vendas com um gerente de vendas júnior/consultor de pré-vendas. Oferecemos o cargo de nível básico em tempo integral com um agendamento remoto opcional para um gerente que deseja iniciar uma carreira no setor de iGaming e vendas B2B.
About the Role
We are looking for a charismatic Business Development Manager with deep experience in the sports or esports industry and strong communication skills. The ideal candidate is proactive and thrives in a fast-paced, data-driven environment.
This is a unique opportunity to join a stable and forward-thinking company where you’ll have access to powerful tools, top industry contacts, and a clear path for growth.
Key Responsibilities
- Identify, approach, and close business deals.
- Leverage your network and CRM systems to drive sales and build long-term client relationships.
- Communicate with decision-makers at top-tier companies.
- Lead negotiations.
- Collaborate closely with internal teams and contribute to strategic growth.
- Maintain accountability for pipeline management and performance tracking.
- Stay up-to-date with industry trends and use data to inform your strategy.
Must-Have Qualifications
- 3+ years of proven success in sports or esports business development or sales.
- Fluent in English (Spanish and/or Portuguese are strong advantages).
- Experience using CRM systems and working with large data sets.
- Strong negotiation and networking skills.
- Contacts within top companies in the industry.
- Excellent communication, time management, and problem-solving skills.
- Analytical mindset with the ability to make data-driven decisions.
- Resilience under pressure and a strong team spirit.
Preferred Qualifications
- Based in Europe
- Experience in a single company for more than 1.5 years
- Motivated by success
- Confident personality with a proactive attitude
What We Offer
- Stable income with the potential for high earnings through bonuses and performance-based rewards.
- Access to powerful CRM platforms, professional tools, and industry databases.
- Subscriptions, resources, and the opportunity to attend global conferences and training.
- Company-sponsored participation in top industry conferences — travel, tickets, and arrangements are handled by us.
- Work with a data-driven company that values innovation and growth.
- Supportive, high-performing team culture with a strong focus on professional development.
Work Conditions
- Full-time
- Remote or hybrid format available
- Contract-based engagement
- Performance-based bonuses
Ready to Join a Winning Team?
If you’re looking for a career-defining opportunity in a thriving sector, with all the tools, contacts, and support you need to succeed — apply now and let’s talk.
- Experiência mínima de 1 ano como gerente de vendas B2B, gerente de desenvolvimento de negócios ou similar
- Experiência comprovada em geração de leads, negociações e integração de novos clientes
- Boa compreensão de produtos de jogos, como apostas esportivas, caça-níqueis e cassino ao vivo
- Inglês fluente escrito e oral
Será uma vantagem:
- Plano de fundo de rede pessoal
- Experiência em outras verticais de jogos
- Compreensão dos instrumentos KYC e das ferramentas de marketing (incluindo afiliados)
- Idiomas adicionais (DE, ES, CN, GR, PL)
Nós oferecemos:
- Salário competitivo e sistema de bônus
- Possibilidades de autodesenvolvimento (falar em público, redação comercial, clube de língua inglesa)
- Ambiente aconchegante e produtivo no centro de Kiev
- Horário de expediente flexível
- Viagens de negócios para exposições e conferências relacionadas a jogos
