More Coverage, Less Complexity: A Real-World Look at Live Data Feed for Operators — Insights from Betbazar

In the fast-moving IGaming world, a reliable and flexible Live Data Feed has become a key driver for Operators’ success. Today BDM Gordon Shkuropat from Betbazar shares key insights into the role of Live Data Feed for modern sportsbook Operators. Gordon will also be attending the upcoming NEXT Summit Valletta 2025, where he’ll be happy to share more about the unique features of Live Data Feed on Betbazar’s marketplace and how it helps Operators boost engagement and scale efficiently

Today Live Data Feed has become a real strategic asset for sportsbook Operators. What trends are you seeing in how Operators use real-time data today — and how does Betbazar’s Data Feed align with these needs?

Today Live Data Feed has indeed become strategic assets, directly impacting Operators' competitiveness and player engagement. One clear trend we're seeing from extensive conversations with sportsbook Operators is the growing demand for instant, dynamic odds with pinpoint accuracy. Modern players expect odds to shift immediately in response to even the slightest momentum changes during events, creating a need for incredibly fast and precise data delivery.

At Betbazar’s marketplace Live Data Feed is specifically engineered to meet this demand. We've optimized our infrastructure to ensure low-latency updates, delivering market changes in real-time, coupled with unmatched accuracy. This empowers Operators to confidently present odds that instantly mirror live game dynamics, significantly enhancing player experience and satisfaction.

When it comes to event coverage, what really matters to Operators — the number of events, the depth of markets, or the ability to localise?

I see that Operators often balance between the quantity of events, depth of markets, and localization—but from my perspective, personalization always stands out as the key factor. Successful Sportsbooks and B2B providers invest time in deeply understanding their audience, fine-tuning their approach based on detailed player insights.

Rather than simply chasing numbers, the most effective is to prioritize unique trading models, operational stability, and flexibility. At Betbazar, we've embraced this philosophy wholeheartedly, offering Data Feed designed with adaptability in mind. Our solutions allow Operators to effortlessly tailor their offerings, ensuring localized market appeal and enhanced player engagement—delivered through a stable and flexible infrastructure that aligns seamlessly with Operators’ strategies.

So, what exactly does Live Data Feed from Betbazar’s marketplace offer — and what makes it different from other solutions on the IGaming market?

Live Data Feed from Betbazar’s marketplace uniquely combines quality, versatility, and comprehensive coverage—hitting a strategic sweet spot in the iGaming market. While some providers prioritize quality trading over event coverage, and others emphasize quantity, Betbazar delivers both by leveraging premium official data sources, expert trading across 35+ sports and esports disciplines, and an extensive range of markets.

This Data Feed is also highly adaptable, available in multiple languages, and designed for seamless API integration, empowering Operators to easily tailor and localize their IGaming content. Combined with industry-leading reliability (99.93% SLA uptime), real-time AI insights, and robust data security, Betbazar offers unmatched flexibility and precision to sportsbook Operators worldwide.

Player preferences vary greatly across regions. How does Betbazar adapt its Data Feed offering to local sports interests — for example, in markets like India?

At Betbazar, we've tailored our Data Feed specifically to address regional player preferences, especially for markets like India and South Asia, where detailed local adaptation is crucial. While Betbazar offers virtual content too, we go significantly further by creating unique, regionally-tailored experiences to continuously captivate players.

For example, our Indian coverage package is unmatched—offering extensive cricket coverage with more than 3,000 live cricket events monthly, including popular Tier-2 and Tier-3 leagues often neglected by other providers. Additionally, we've pioneered exclusive virtual and AI-driven cricket solutions like our AI-powered Cricket League, eCSL, rapidly building a dedicated fanbase.

Alongside cricket, we deliver extensive coverage of local favorites like Kabaddi, with over 50 leagues and 800+ virtual Kabaddi games per month. Supported by our dedicated, experienced trading team specializing in the Indian market, and backed by round-the-clock customer support, Betbazar ensures Operators consistently deliver personalized, engaging experiences—perfectly suited to local player interests.

What are you most excited to share with visitors at the Next Summit Valletta 2025?

I'm genuinely excited to reconnect with Malta's vibrant iGaming community and international attendees at the Next Summit Valletta 2025. This event always brings together legacy brands and ambitious startups, many facing similar challenges—often settling for what seems manageable or good enough, and hesitating to explore new opportunities.

At Betbazar, we believe real success comes from openness to innovative pathways—not just chasing the latest trends, but genuinely reshaping how Operators monetize and engage their audiences. We're continuously tuned into strategies that drive record-breaking revenues, rather than merely reselling standard content.

Please don't hesitate to speak with me, Max Sevostianov or Vanna Kraljevic —we'd love to share fresh, creative concepts with you that strike the perfect balance between exciting innovation and lasting value. Whether it's Sportsbook Content, Data Feed, iFrame solutions, Casino products or KYC tools, Betbazar is committed to providing iGaming Operators exactly what they need to thrive in today's dynamic market.

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar