Having long been a leader in digital transformation within the iGaming industry, Gaming News Room caught up with Betbazar CEO, Alex Iaroshenko, to discuss how the company’s dynamic, scalable marketplace can fast-track innovation and growth while supporting both product creators and operators alike.‍

How does Betbazar’s digital marketplace contribute to the transformation of the iGaming industry?‍

We contribute a lot. We were the ones who provided cutting-edge technology during a period in iGaming history where there were no events due to COVID and we’ve continued to build on this innovative and accessible approach ever since. We consistently search for the best market options in terms of platform providers, sportsbook software, sports & esports content, live casino, KYC, and more. And I think the fact that all of our partners offer something genuinely unique has really helped Betbazar stand out and allowed us to change the way the iGaming industry does business.

Over the years, we’ve effectively re-shaped the way products are discovered, integrated and scaled across global markets. Where operators previously had to source their games, content, custom solutions and other services manually, Betbazar simplifies the process by providing a centralised, digital-first platform that seamlessly connects them with top-tier iGaming products from around the world. This way, they can overcome the hurdles of fragmented ecosystems and lengthy integration processes and remain both competitive and agile in what is a rapidly evolving market.

For creators, meanwhile, we provide a global platform on which they can showcase their products and expand their reach, helping eliminate barriers to entry, reduce operational friction and accelerate time-to-market for new products. Moreover, our entire marketplace is built on fostering collaboration between operators and suppliers, so we provide the former with insights into current market trends that can help them find the ideal partner to integrate into their offering.‍

What are some of the biggest challenges facing digital B2B marketplaces today, and how is Betbazar addressing them?‍

I would say one of the specific challenges that any digital marketplace must overcome is ensuring that prospective clients understand exactly what it is you do and why they should buy from you as opposed to going direct to the supplier. At Betbazar, we generally like to tackle this hurdle through action and constant presentation of what we do. We’re very clear about the additional services and guarantees a partner receives when they work with us, and we make sure the wider industry knows all about it by continually attending exhibitions and talking with the right people.

Another more general challenge – though one I believe to be particularly important for marketplaces like Betbazar – is diversification. It’s hard to move on from products that have been successful and delivered a lot of value and instead focus on up-and-coming providers that are still in the development phase, but this has been our priority for the past year. As difficult as it’s been, this is always a necessary step if you truly want to offer a diverse and innovative line-up of products that’s capable of keeping up with the ever-changing demands of the iGaming industry.

Finally, I think market fragmentation and localisation both remain an ongoing challenge that all iGaming businesses must deal with. There are so many different regulatory requirements, languages and player preferences across the various regions that you must be ready to adapt – and at Betbazar we address this issue by offering localised solutions that are tailored to specific markets and fully compliant in a range of jurisdictions. Of course, this challenge also applies to Betbazar directly in terms of how we market ourselves in other countries, and in that respect, we always try to find people with local knowledge who can represent us the best way for each market.‍

How does Betbazar ensure that both creators and operators experience sustainable value and growth within its platform?‍

The Betbazar marketplace is designed to create a win-win scenario for both product creators and operators, as this is the only way to ensure all parties experience sustainable growth and value over the long term. For creators we provide a global stage on which they can showcase their products, helping them to expand their reach far beyond their home markets. In addition to this exposure, we help them understand the needs of operators in different regions and guide them through the process of tailoring their products to meet local demands. We also assist them with the technical aspects of integration and ensure their products comply with all local requirements.

For operators, we provide access to high-quality, curated products that can help them stay competitive and differentiate themselves in a crowded market. We understand that most operators are looking for more than just a product – they need reliable, long-term partnerships that can support their growth. By providing them with insights into market trends, consumer preferences and product performance analytics, we help operators make more informed decisions that lead to greater user engagement, retention and – ultimately – ongoing profitability.

To guarantee sustainable value, we also offer continued support to both creators and operators. Whether it’s post-integration optimisation or adjusting offerings based on performance data, we remain actively involved throughout the lifecycle of the products that we help bring to market. Betbazar’s focus on long-term relationships – rather than one-off transactions – helps to foster an environment where product creators and operators can scale together and continue to thrive.‍

What advancements in technology do you believe will shape the future of iGaming marketplaces in the next five years?

Blockchain and smart contracts instantly spring to mind, as over time this technology has the potential to revolutionise the iGaming industry by providing a more transparent, efficient and secure way of managing transactions and data. Looking specifically at Betbazar’s marketplace, we’re already exploring blockchain-based solutions that could streamline compliance and reduce transaction fees, and the use of smart contracts could automate many aspects of what we do from payment settlements to licensing agreements, creating a more seamless experience.

AI and machine learning will also undoubtedly have a role to play in personalising the player experience, optimising product recommendations and improving customer service. I see this technology being particularly effective in mature verticals like sports betting, as there the statistics are so complete that operators will be able to ask questions to AI and receive very full answers about what’s happening on the field, helping them learn faster and predict more accurately. In the marketplace context, this technology can also be used to help operators identify products that are likely to perform well in specific markets or with certain demographics.

Additionally, VR and AR technologies have the potential to steer the iGaming industry towards providing more engaging, experiential content and cloud gaming will pave the way for high-quality gaming experiences without the need for powerful hardware. Betbazar is already looking ahead to identify products that will appeal to operators looking to innovate in both of these spaces and by actively investing in such technologies, we’ll be able to ensure that our marketplace remains relevant while also matching the shifting needs of operators and product creators in the future.‍

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.