Live Casino that Converts: Betbazar Reveals Key Trends and Innovations
IGaming News
With insights from BDM Vanna Kraljevic, Betbazar discloses the strategy behind its bespoke Live Casino offering — why Operators can’t afford to miss out, and how player-centric innovation is reshaping engagement, growth, and differentiation in the global iGaming market
What makes ‘Live Casino’ product on Betbazar’s marketplace unique, and why is it a must-have for Operators?
By the end of 2024, the number of live casino players reached 280.1 million, and by 2029, this number is expected to grow to 291.4 million, indicating a steady interest in online gambling. And if the platforms want to stay on top of this trend, ‘Live Casino’ is a must-have. On Betbazar’s marketplace we have this product, which fully meets the needs of modern players. Betbazar’s Live Casino offering stands out because we’re not simply distributing games, we’re helping operators shape their identity.
We take a tailored, partner-first approach, listening closely to each operator’s needs, preferences, and goals, then translating that into bespoke solutions. Whether it’s full customization, branding, design, or tailored features, we work hand-in-hand to bring their vision to life.
That level of collaboration, combined with high-performing, flexible content, makes our Live Casino product not just a great addition, but an essential tool for operators looking to grow and differentiate in an increasingly competitive market.
What are players' expectations from Live Casino content today, and how does the product that you offer meet them?
Today’s players expect more than just classic gameplay, they expect tailored experiences, fast content, and smart design.
We meet these expectations by delivering an elevated live experience: high-quality streaming from state-of-the-art studios, flexible side bets for added entertainment, and dynamic promotional tools that keep players active throughout. Whether it’s faster gameplay or branded elements tailored for your audiences, the content feels personal - because it is.
What key advantages of the product do you always highlight when presenting it to Clients?
We provide a wide range of live casino games including roulette, blackjack and baccarat, among others. These are classics and customer-favourite titles, but we make it more dynamic, more engaging, and tailored to every operator’s needs.
Something I keep coming back to is how important it is to tailor the offering to the client's needs. One feature that really sets us apart in this regard is our AI-powered real-time voice audio translation. It makes localisation faster, smoother, and more accessible. This helps our clients launch quickly in new regions and offer a truly localised experience.
Add to that our exclusive Gravity Series with multiplier mechanics (up to 1,000x the bet), and you’ve got a product that’s not only personalised but also built to perform.
What personally inspires you in the Live Casino content as a product that you offer, and why did you choose to develop exactly in this direction?
Live Casino offers the perfect blend of entertainment, human interaction, and technological innovation. What inspires us most is the opportunity it creates to connect deeply with both players and partners. It's about building immersive experiences. And no two partnerships ever look the same.
At Betbazar, we chose to go in this direction because we see how much untapped potential Live Casino still holds, and we’re helping to push the boundaries of what Live Casino can be.
What trends and opportunities do you see for Live Casino in the European and other markets in the coming years?
In Europe the next wave will be driven by localisation and cultural relevance - operators will focus on offering content that resonates with specific markets. Whether it’s a local presenter or regionally-themed studios, personalisation will continue to play a key role.
Outside of Europe, LATAM and Asia are growing rapidly. These markets are mobile-first, engagement-driven, and craving fresh content.
Many countries are tightening their regulations and even requiring Live Casino studios to be physically located within their borders. This is becoming a key factor for market entry, and operators are starting to see local studio presence as a competitive advantage, and in some cases, a legal necessity.
Betbazar and our partners are highly compliant in all the regions where we operate, and we’re actively exploring entry into new licensed markets.
For operators that want to differentiate, unique Live Casino offering will continue to be one of the most powerful ways to do so.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
Betbazar is a global entertainment ecosystem that connects providers with their respective operators and platforms. We scout and validate products for bookmakers, and work as an external sales office for suppliers. Our mission is to help each sportsbook to find its perfect product.
About the Role
We are looking for a charismatic Business Development Manager with deep experience in the sports or esports industry and strong communication skills. The ideal candidate is proactive and thrives in a fast-paced, data-driven environment.
This is a unique opportunity to join a stable and forward-thinking company where you’ll have access to powerful tools, top industry contacts, and a clear path for growth.
Key Responsibilities
- Identify, approach, and close business deals.
- Leverage your network and CRM systems to drive sales and build long-term client relationships.
- Communicate with decision-makers at top-tier companies.
- Lead negotiations.
- Collaborate closely with internal teams and contribute to strategic growth.
- Maintain accountability for pipeline management and performance tracking.
- Stay up-to-date with industry trends and use data to inform your strategy.
Must-Have Qualifications
- 3+ years of proven success in sports or esports business development or sales.
- Fluent in English (Spanish and/or Portuguese are strong advantages).
- Experience using CRM systems and working with large data sets.
- Strong negotiation and networking skills.
- Contacts within top companies in the industry.
- Excellent communication, time management, and problem-solving skills.
- Analytical mindset with the ability to make data-driven decisions.
- Resilience under pressure and a strong team spirit.
Preferred Qualifications
- Based in Europe
- Experience in a single company for more than 1.5 years
- Motivated by success
- Confident personality with a proactive attitude
What We Offer
- Stable income with the potential for high earnings through bonuses and performance-based rewards.
- Access to powerful CRM platforms, professional tools, and industry databases.
- Subscriptions, resources, and the opportunity to attend global conferences and training.
- Company-sponsored participation in top industry conferences — travel, tickets, and arrangements are handled by us.
- Work with a data-driven company that values innovation and growth.
- Supportive, high-performing team culture with a strong focus on professional development.
Work Conditions
- Full-time
- Remote or hybrid format available
- Contract-based engagement
- Performance-based bonuses
Ready to Join a Winning Team?
If you’re looking for a career-defining opportunity in a thriving sector, with all the tools, contacts, and support you need to succeed — apply now and let’s talk.
- Minimal 1 year experience as B2B Sales Manager, Business Development Manager or similar
- Proven experience in leads generation, negotiations and new customer onboarding
- Good understanding of gaming products, such as sportsbook, slots and live casino
- Fluent written and oral English
Will be a plus:
- Personal networking background
- Other gaming verticals experience
- Understanding of KYC instruments and marketing tools (including affiliates)
- Additional languages (DE, ES, CN, GR, PL)
We offer:
- Competitive salary and bonus system
- Self-development possibilities (public speaking, business writing, English speaking club)
- Cosy and productive environment in downtown Kyiv
- Flexible office hours
- Business trips for gaming-related exhibitions and conferences
