Live Casino that Converts: Betbazar Reveals Key Trends and Innovations

‍With insights from BDM Vanna Kraljevic, Betbazar discloses the strategy behind its bespoke Live Casino offering — why Operators can’t afford to miss out, and how player-centric innovation is reshaping engagement, growth, and differentiation in the global iGaming market

What makes ‘Live Casino’ product on Betbazar’s marketplace unique, and why is it a must-have for Operators?

By the end of 2024, the number of live casino players reached 280.1 million, and by 2029, this number is expected to grow to 291.4 million, indicating a steady interest in online gambling. And if the platforms want to stay on top of this trend, ‘Live Casino’ is a must-have. On Betbazar’s marketplace we have this product, which fully meets the needs of modern players. Betbazar’s Live Casino offering stands out because we’re not simply distributing games, we’re helping operators shape their identity.

We take a tailored, partner-first approach, listening closely to each operator’s needs, preferences, and goals, then translating that into bespoke solutions. Whether it’s full customization, branding, design, or tailored features, we work hand-in-hand to bring their vision to life.

That level of collaboration, combined with high-performing, flexible content, makes our Live Casino product not just a great addition, but an essential tool for operators looking to grow and differentiate in an increasingly competitive market.

‍What are players' expectations from Live Casino content today, and how does the product that you offer meet them?

Today’s players expect more than just classic gameplay, they expect tailored experiences, fast content, and smart design.

We meet these expectations by delivering an elevated live experience: high-quality streaming from state-of-the-art studios, flexible side bets for added entertainment, and dynamic promotional tools that keep players active throughout. Whether it’s faster gameplay or branded elements tailored for your audiences, the content feels personal - because it is. 

‍What key advantages of the product do you always highlight when presenting it to Clients?

We provide a wide range of live casino games including roulette, blackjack and baccarat, among others. These are classics and customer-favourite titles, but we make it more dynamic, more engaging, and tailored to every operator’s needs.

Something I keep coming back to is how important it is to tailor the offering to the client's needs. One feature that really sets us apart in this regard is our AI-powered real-time voice audio translation. It makes localisation faster, smoother, and more accessible. This helps our clients launch quickly in new regions and offer a truly localised experience.

Add to that our exclusive Gravity Series with multiplier mechanics (up to 1,000x the bet), and you’ve got a product that’s not only personalised but also built to perform.

What personally inspires you in the Live Casino content as a product that you offer, and why did you choose to develop exactly in this direction?

Live Casino offers the perfect blend of entertainment, human interaction, and technological innovation. What inspires us most is the opportunity it creates to connect deeply with both players and partners. It's about building immersive experiences. And no two partnerships ever look the same.

At Betbazar, we chose to go in this direction because we see how much untapped potential Live Casino still holds, and we’re helping to push the boundaries of what Live Casino can be.

What trends and opportunities do you see for Live Casino in the European and other markets in the coming years?

In Europe the next wave will be driven by localisation and cultural relevance - operators will focus on offering content that resonates with specific markets. Whether it’s a local presenter or regionally-themed studios, personalisation will continue to play a key role.

Outside of Europe, LATAM and Asia are growing rapidly. These markets are mobile-first, engagement-driven, and craving fresh content.

Many countries are tightening their regulations and even requiring Live Casino studios to be physically located within their borders. This is becoming a key factor for market entry, and operators are starting to see local studio presence as a competitive advantage, and in some cases, a legal necessity.

Betbazar and our partners are highly compliant in all the regions where we operate, and we’re actively exploring entry into new licensed markets.

For operators that want to differentiate, unique Live Casino offering will continue to be one of the most powerful ways to do so. 

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar